Ms. Holly Amaya

Story Imprinting
SDCBF Director

Holly Amaya is the co-founder of Story Imprinting, a full-service training and communications firm. Holly has enjoyed a multifaceted career as a journalist, attorney, and strategic communications advisor. Her C.V. includes stints at Harper’s Bazaar in New York City, The Arizona Republic in Phoenix, in the office of a U.S. senator, and as the general counsel of an international retail services provider, where she worked with the company’s C-suite and private equity owner to improve business development and client acquisition strategies with some of the country’s most well-known retailers. She has managed media campaigns for some of the world’s largest companies, and is a highly sought-after crisis manager, media trainer, and branding expert.